Strategy Planner™

You won the engagement.
Now get aligned.

Tell us about the client and the engagement. Get back a research-backed six-part strategy — so your team walks into the kickoff knowing exactly what they are doing and why.

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For internal alignment onlyReady in under 5 minutesYour data never stored

What you get back

Six workstreams. One aligned team.

01

Situation Analysis

What is actually happening in this client's market, their competitive position, and the broader context that shapes everything downstream.

02

Problem Definition

The real underlying problem — not the symptom they briefed you on. The root cause your work needs to address to produce lasting results.

03

Audience Intelligence

Who the real audience is, what moves them, and what they need to hear, see, or feel before they will change their behavior.

04

Strategic Direction

The approach that connects the problem to the audience to the outcome — the strategic thread the entire engagement hangs on.

05

Creative & Execution Framework

What to produce, why, and how it connects to the strategy — a framework for briefing your creative and delivery teams.

06

Measurement & Success

What winning looks like in 30, 60, and 90 days — specific, measurable, and agreed upon before anyone starts work.

Important: This is a first-draft internal alignment document. It is built for your team, not for your client. Do not present it without review and refinement.

How it works

Fill in the brief. Walk into kickoff aligned.

01

Describe the engagement

Tell us about the client, what you sold them, the real problem you're solving, the key stakeholders, and what success looks like. The more specific, the better the strategy.

02

We research the situation

A2A™ researches the client's industry, competitive landscape, and audience — then builds a six-part strategy grounded in that research and your engagement context.

03

Brief your team. Start right.

Share the strategy with your team before the kickoff. Everyone walks in knowing the situation, the real problem, and the approach — not just the deliverables.

Closed beta

Ready to walk in prepared?

We’re onboarding professionals one by one. Request access and we’ll be in touch.

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Common questions

Answered plainly.

No — and this matters. The Strategy Planner produces a first-draft brief for internal alignment, not a finished strategy. It does the research and structures the framework so your team walks into the kickoff with a real point of view — not a blank page. Your team's judgment, creative instinct, and knowledge of the client relationship are what turn the brief into the work.
No — and that's intentional. The output is a first-draft internal alignment document. It is built for your team, not for your client. Review it, refine it, and add what only you know before anything goes in front of the client.
The strategy quality is directly proportional to the intake quality. The more specific and honest the intake, the more specific and useful the strategy. Generic context produces generic output.
Yes — save the output and edit it in any document tool. The Strategy Planner produces a structured first draft. Your job is to refine it with what you know that the research cannot surface.

You won the business.
Now start it right.

Walk into the kickoff with a real point of view — not a blank page.

Request access

For internal alignment only  ·  Decision support, not professional advice